Haus of Edge
Beauty & Grooming
Where Precision Meets Beauty. A luxury grooming house where beauty, precision, and hospitality converge — opening in Pooler, Georgia in Q2 2028.
Venture Overview
More Than a Salon.
A Grooming House.
Haus of Edge is not simply a salon or barbershop — it is a modern grooming house where beauty, precision, and hospitality converge. Designed with a sophisticated aesthetic featuring warm wood finishes, matte black accents, custom lighting, and luxury furnishings, the space creates an environment that feels more like a boutique hotel lounge than a traditional salon.
Located in the heart of Pooler, Georgia — one of the fastest-growing communities in the Savannah metropolitan area — the flagship location will serve as a luxury beauty and grooming destination for professionals, families, entrepreneurs, and visitors seeking elevated self-care and personal style.
As Pooler continues to emerge as a premier destination for families, professionals, and new residents throughout Coastal Georgia, Haus of Edge is positioned to become the region's leading luxury beauty and grooming brand — setting a new standard for excellence in the Savannah market and beyond.
Investment Highlights
Market Opportunity
Pooler Is Growing.
The Market Is Ready.
Pooler's rapid population growth, thriving retail environment, and expanding workforce make it an ideal market for a premium beauty and grooming concept. The city sits at the intersection of opportunity — close enough to Savannah to capture its energy, yet independent enough to build its own identity as a premier destination.
Pooler Growth Market
Pooler is one of the fastest-growing communities in the Savannah metro area, surrounded by new residential developments, retail destinations, and major employers.
Professional Clientele
A rapidly expanding professional workforce and corporate community creates consistent, high-value demand for premium grooming and beauty services.
Bridal & Events
The greater Coastal Georgia region's thriving wedding and events industry creates sustained demand for luxury bridal beauty and special occasion services.
Tourism & Hospitality
Proximity to Savannah — one of the Southeast's premier tourism destinations — drives visitor demand for premium beauty and grooming experiences.
Diverse Family Market
Pooler's diverse and growing family demographic represents a broad, loyal client base seeking a welcoming, inclusive luxury grooming environment.
Underserved Segment
The luxury beauty and grooming segment is significantly underserved in Pooler and the surrounding Coastal Georgia region, creating a clear first-mover opportunity.
Business Model
Multiple Streams.
One Brand.
Haus of Edge generates revenue through multiple channels designed to maximize service utilization and long-term profitability. From core service fees and retail sales to membership programs and VIP private appointments, each stream reinforces the others — reducing dependence on any single source and supporting consistent cash flow.
The membership and VIP model creates recurring revenue and client loyalty, while the curated retail collection extends the brand experience beyond the chair and into the daily lives of every guest.
Revenue Streams
Service Offering
Full Suite.
Every Guest.
A comprehensive menu of premium beauty and grooming services designed to serve a diverse clientele — from precision barbering and luxury styling to bridal beauty and scalp wellness.
Precision Barbering & Modern Grooming
Luxury Haircut & Styling Services
Silk Presses & Healthy Hair Treatments
Hair Color & Corrective Color Services
Loc Maintenance & Styling
Hair Extensions & Protective Styles
Bridal & Special Event Beauty Services
Scalp Therapy & Wellness Treatments
Men's Beard & Facial Grooming
VIP Private Appointments
Competitive Advantage
Not Competing on Price.
Competing on Experience.
Haus of Edge is designed to compete on service quality, environment, personalization, and hospitality — not price. The result is a loyal, high-value client base that returns consistently.
Traditional Salon
Haus of Edge
Strategic Position
The Beauty Division
of Rue Soul Holdings
Haus of Edge represents the luxury beauty and grooming division of Rue Soul Holdings. As the portfolio expands across hospitality, family entertainment, and lifestyle sectors, Haus of Edge is positioned to provide beauty and grooming services that complement and cross-promote the full holdings ecosystem.
This cross-portfolio alignment creates referral pipelines, shared brand identity advantages, and lifestyle synergies that a standalone beauty studio could not access independently.
Portfolio Contributions
Growth Timeline
2026 — 2030+
A phased roadmap from concept development and flagship launch to regional brand leadership and franchise expansion.
Leadership
Larrima K. Davis
Founder & Chairwoman, Rue Soul Holdings
Larrima K. Davis is an entrepreneur and business strategist leading the development of Rue Soul Holdings and its portfolio of companies across hospitality, luxury beauty and grooming, professional services, and community development. Her focus is building organizations that create long-term economic value, community impact, and generational legacy.
View Full Leadership ProfileCurrent Focus
Partnership Opportunities
Interested in
this venture?
Haus of Edge is actively exploring capital investment partners, real estate and site partners, and strategic collaborators aligned with our vision for luxury beauty and grooming in Coastal Georgia. Organizations and individuals interested in partnering or learning more are encouraged to connect with the Rue Soul Holdings leadership team.
We Are Exploring