Leadership
The vision, values, and people driving Rue Soul Holdings forward.
Founder & Chairwoman
Executive Profile
Larrima K. Davis
Founder & Chairwoman — Rue Soul Holdings
Larrima K. Davis is an entrepreneur, business strategist, and founder of Rue Soul Holdings, a diversified holdings company focused on building businesses that create long-term economic value, community impact, and generational legacy.
With a background in business development, financial services, tax strategy, operational infrastructure, and organizational growth, Davis has spent years helping entrepreneurs, nonprofits, and emerging organizations establish the systems, compliance structures, and strategic foundations necessary for sustainable success.
As the visionary behind Rue Soul Holdings, she leads the development of a growing portfolio of companies spanning hospitality, professional services, luxury mobility, and community development. Her approach combines disciplined business strategy with a commitment to cultural preservation, economic empowerment, and purpose-driven growth.
Under her leadership, the holdings company is actively developing ventures designed to create both financial opportunity and meaningful community impact, including Rue Soul & Co., Rentova Fleet, Biz Pro HQ, and SMART Legacy Leaders.
Davis is committed to building organizations that extend beyond profit alone, creating platforms that strengthen communities, support entrepreneurship, preserve cultural heritage, and provide opportunities for future generations.
Her long-term vision is to establish Rue Soul Holdings as a respected portfolio of businesses recognized for operational excellence, innovation, community investment, and sustainable growth throughout the Southeast and beyond.
Title
Founder & Chairwoman
Organization
Rue Soul Holdings
Based In
Savannah, Georgia
Portfolio Companies
4 Active Ventures
Leadership Philosophy
Principles That
Drive Every Decision.
Every venture within the Rue Soul Holdings portfolio is guided by a consistent set of values — a philosophy built not on short-term gains, but on the long-term impact of disciplined, purpose-driven leadership.
Long-Term Value Creation
Every decision is made with generational impact in mind — building enterprises that compound in value over time and create lasting wealth for communities and stakeholders.
Community Impact
Business success is measured not only by financial returns, but by the tangible difference made in the lives of individuals, families, and the communities we serve.
Economic Empowerment
Creating pathways to ownership, financial literacy, and economic independence for entrepreneurs and underserved communities is central to the Rue Soul Holdings mission.
Strategic Growth
Disciplined, phased expansion — building each venture on a foundation of operational excellence, compliance, and sustainable infrastructure before scaling.
Cultural Preservation
Honoring and amplifying the cultural heritage of the communities we operate in, ensuring that growth never comes at the expense of identity, history, or legacy.
Portfolio Oversight
Four Ventures.
One Vision.
Larrima serves as the founding leader of each company within the Rue Soul Holdings portfolio, providing strategic direction, operational oversight, and mission alignment across all ventures.
Founding Advisory Board
Advisory Board
In Development.
Rue Soul Holdings is actively assembling a Founding Advisory Board of experienced professionals to provide strategic counsel, industry expertise, and governance support across the portfolio.
Chief Financial Advisor
Appointment in Development
Legal Counsel & General Advisor
Appointment in Development
Community Impact Advisor
Appointment in Development
Hospitality Industry Advisor
Appointment in Development
Nonprofit Governance Advisor
Appointment in Development
Interested in Serving?
Rue Soul Holdings welcomes inquiries from experienced professionals interested in contributing to the advisory board and supporting the long-term mission of the portfolio.
Ready to explore
partnership opportunities?
Connect with the Rue Soul Holdings leadership team to discuss investment, strategic partnership, and collaboration opportunities across the portfolio.